Butt It, Then Bin It
Keep Australia Beautiful’s National Litter Index continues to identify that cigarette butts are Australia’s number one litter item in each and every State and Territory of Australia. These results are very discouraging and in response, Keep Australia Beautiful NSW has committed to the following activities to reduce cigarette butt littering:
- Rollout targeted cigarette butt littering reduction campaigns in NSW utilising as many partnerships as possible.
- Promote the sale of good quality cigarette butt bins for installation by local councils, businesses and State Government.
- Work closely with State Government to ensure there is best practice legislative power and education to reduce cigarette butt littering.
Keep Australia Beautiful has brought together an unlikely group of Australian celebrities to form a fictitious group called Litterers Anonymous.
The comedic new anti-littering campaign aims to lift the profile of littering problems in Australia and will see Keep Australia Beautiful promoting the Litterers Anonymous ‘One Step Program’ which is simply to ‘use the bin’. Derryn Hinch, Lara Bingle, John Jarratt, Nick Giannopolous, Russell Gilbert and Tania Zaetta are all taking part to help highlight the issue of littering and how easy it is to avoid.
More information at www.litterersanonymous.org.au
The Litterers Anonymous campaign hopes to make people more accountable for their actions and remind people to use the bin – and the right bin - given the growing number of recycling bins now also available in public places. This campaign is supported by some of the leading companies in the beverage industry.
Trash My Ad
Thank you to all those who entered the Trash My Ad 2011 competition and for the many who voted online for their favourite Ad.
Congratulations to the winners below.
WINNER TV ad (18 - 25) - $1000
This is Kevin by Robbie Reid, WA
WINNER TV ad (Secondary school) - $1000
Littering ain't cool by Alexie Ymer-Welsby, Greta Giovinazzo, David Meaney and Mairead O'Connor, Victoria
WINNER Radio ad - $500
Reduce Rubbish by Sarah Hogan and Emily Rozic, Kellyville, NSW
Peoples Choice TV - $250
Feel it by Aaron Dowson, WA
Peoples Choice Radio - $250
Gill the garbage bin by Jeremy Gorniak, Tasmania
View winners and finalists Ads here
Winners were awarded and winners and finalist ads showcased at Rottofest, a weekend of comedy, film and music on Rottnest Island on September 3 and 4.
First launched in WA in 2009, Keep Australia Beautiful’s ‘Trash My Ad’ is now going national! Entries for the anti-litter advertisement competition have just opened to people 25 years or under in all states and territories.
The aim is to generate creativity among young minds all around the country to get the anti-litter message across to their peers. Participants can win up to $1000 in cash!
Entrants can create either a 30-second anti-litter TV commercial or radio advertisement targeting their age group to encourage them to do the right thing and put litter in the bin.
All winners will have the opportunity for their anti-littering messages to be used in future Keep Australia Beautiful education and awareness programs.
Keep Australia Beautiful is also encouraging family, friends and the general public to visit the website and rate the ads on the ‘trash-o-meter’. A $250 People’s Choice Award is up for grabs for the entries that get the most votes in the video and radio categories.
More information on www.trashmyad.com.au